How to Build a Research Program on a Tight Budget

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, host Michael Woo sits down with guest Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success.🔍 What You’ll Learn:Why research is essential, even for small teams or solo researchersHow to leverage affordable tools and creative recruiting methodsThe key differences between internal research teams and external agenciesStrategies to align research with business goals to maximize impactHow to showcase ROI and gain stakeholder buy-in for continued investment------Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.Learn more about and visit our website: https://uptopcorp.com/--------------------------Episode Particulars--------------------------Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/  Scott Klein | UX Research Director: https://www.linkedin.com/in/scottaklein/--------------------------Connect with UpTop--------------------------LinkedIn: https://www.linkedin.com/company/uptopcorp/Website: https://uptopcorp.com/Twitter [X]: https://twitter.com/UpTopCorpYouTube: https://www.youtube.com/@uptopcorp-------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple PodcastsDeezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa