How to Build a Resilient Purpose-Driven Company: Making Real Freedom | MadeFree

Join Elisha for a conversation with Brad Jeffrey, the co-founder of MadeFree, an ethical fashion accessories brand working to end human trafficking. Brad discusses his pivotal experience meeting young women in difficult circumstances in Africa and Southeast Asia, which ignited his passion for addressing global issues like poverty and slavery through sustainable solutions. He notes that consumer behavior is increasingly driven by a desire to buy products that make a difference, but he criticizes handout models for not addressing root causes. Finally, Brad stresses the importance of collaboration and flexibility in manufacturing to meet both mission-driven and design goals, and focusing on energy-producing activities to make fair trade business sustainable. Visit fairtradela.org/podcast for show notes and exclusive discounts.