How to Build a Restaurant That Can Grow Profitably: Randy Sharpe, Wahlburgers

Most operators think growth means adding more. More menu items. More locations. More channels. More promotions. More complexity.Randy Sharpe’s approach at Wahlburgers was the opposite.When Randy stepped into the CEO role, the brand had 17 menus across roughly 98 outlets. Some locations were creating more pain than profit. Some models were diluting the brand. The business did not need more complexity. It needed more clarity.In this episode, Randy breaks down the fourth question every operator has to answer: can this restaurant grow without becoming harder to run?We talk about simplifying menus, defining operating models, testing new products, growing catering, investing in better systems, building franchisee buy-in, and using field support to create compliance. Randy also explains why cutting what is not working can be the most important growth decision an operator makes.This is the episode for operators who want to grow revenue without adding chaos.To go deeper, download the free 2026 Restaurant Playbook at joshkopel.com/square_________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com