How to Build a Security Company That Actually Closes New Deals

Hosts Stephen Olmon and Collin Trimble get practical and tactical on winning new logos in security & life-safety. They break down how to niche your ICP, keep your message consistent, split lead vs. sales process, and get multithreaded so you close more deals—without wasting budget on broad, unfocused marketing. From anchor pricing and social proof snapshots to CRM must-haves, this is the field guide to predictable pipeline and higher close rates.✨ What You’ll LearnNiche to win: How vertical focus (e.g., K-12 & universities) sharpens messaging, improves ops, and raises credibility.ICP, not guesswork: Turn real customer interviews into a usable Ideal Customer Profile that drives copy, offers, and outreach.Lead vs. Sales process: Why separating them boosts qualification, reduces time vampires, and increases conversions.Multithreading that matters: Get beyond one facility manager to influencers and power—so you don’t lose single-threaded deals.💼Shoutout to Avoca AI!Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.🔗 Schedule a demo💼 Extra Special Thanks to Service Scalers!We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.Want to learn how Service Scalers can do the same for you?🔗Check Them Out Here 🔗 ConnectStephen OlmonCollin Trimble MORE Entry & Exit Owned and Operated — https://www.ownedandoperated.com/Owned and Operated New Episodes Every Wednesday!Subscribe For More