How to build a sell-out brand in a viral world: The Journey from Influencers to MA-JR Ecommerce Success

Send us Fan MailIn this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.Episode Highlights: The Origin Story of Twice BlessedChallenges and Growth in the Fashion IndustryNavigating Social Media and Building a CommunityThe Birth of Ma-Jr: A New Fashion LabelThe Birth of a Brand: Overcoming Fear and Taking the LeapLaunching the First Collection: Tailored to PerfectionEmpowering Women Through FashionUnderstanding and Growing with Your AudienceSeasonal Trends and Fashion PredictionsBalancing Business and MotherhoodFinancial Strategies and Self-SufficiencyThe Power of Organic Marketing and Paid AdsAdvice for Aspiring EntrepreneursResources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Bec & Marissa:  Ma-JR the label Instagram: https://www.instagram.com/majr_label/Twice Blessed Instagram: https://www.instagram.com/becandmarissa_/Ma-JR The Label TikTok: https://www.tiktok.com/@majrlabelTwice Blessed TikTok: https://www.tiktok.com/@twiceblessed_Get your FREE Savage Marketing Review:https://booknowbirdie.com/savage-review/Work With Me:Visit https://www.birdcagebusinessbuilders.com