How to Build a Seven-Figure Community Before You Have a Product | Jared Robin

How do you build a company that doesn't just compete — but creates an entirely new market?✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/6knoRGIn this episode, George Vlasyev sits down with Jared Robin, co-founder of Rev Genius — a 60,000-member community of go-to-market professionals — and founder of Audience Stack, where he advises early-stage founders on market creation, audience building, and winning in the age of AI search.Jared has built one of B2B's most engaged communities from scratch into a seven-figure business without a single dollar of outbound. His framework for market creation, audience-first growth, and generative engine optimization will change how you think about go-to-market strategy in 2025.Key Topics Covered:- Why "we're better and cheaper" is the most friction-filled go-to-market strategy a founder can take- The difference between going to a market and creating one — Uber, Airbnb, Netflix, and almond milk- How the B2B buyer journey has evolved and what SEO, AEO, and GEO mean for your brand visibility in 2025- How AI agents will eliminate the sales call and completely change attribution and tracking- What movement-based growth and audience engineering actually look like in practice- Why outbound is broken for early-stage founders — and what to do instead- How to show up as the answer in Perplexity, Claude, and ChatGPT- Why true individual creativity is the only remaining moat in an AI world- Jared's go-to AI model for B2B and how he's integrating AI into Rev Genius- Whether ads coming to AI will snap it back into the old way of doing things- Why vibe coding with tools like Lovable is unlocking building for non-technical foundersConnect with Jared:LinkedIn: https://www.linkedin.com/in/jaredrobin/Website: https://www.revgenius.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:53 - Who is Jared & what does he do?08:13 - Why "being better" isn't enough to build a company11:46 - The next generation of unicorns must be market creators12:39 - Is SEO dead?14:11 - The buyer journey has evolved — SEO, AEO and what comes next17:05 - How to show up as the answer in AI search18:58 - How will agents change attribution and tracking?20:33 - What is the unique human value in an AI world?23:16 - What does "go to market" actually mean?24:34 - How to create a new market — Uber, Airbnb, Netflix and almond milk27:34 - What is movement based growth?30:24 - How do you identify a problem worth solving?31:37 - What is Jared's go to AI model and why?36:25 - How has Jared integrated AI into Rev Genius?39:12 - Will there be one AI winner or many?40:18 - What's your take on ads coming to AI?44:21 - Will Google ever fall?49:48 - Vibe coding — how AI unlocked building for non-coders57:06 - Should brands invest in Reddit and YouTube for AI visibility?58:37 - Step by step go to market strategy for early stage founders01:06:27 - How to build an audience from zero01:13:51 - Outro#GEO #AEO #B2BMarketing