How to Build a Side Hustle Without Building Another Job with Bart Merrell

Side hustles aren't just extra cash—they can be a path to freedom, flexibility, and real financial security… if you design them right. In this episode, Shaun Enders sits down with lifelong entrepreneur Bart Merrell to break down what separates a true side hustle from a part-time job, why most people pick the wrong hustle, and how to spot opportunities hiding in plain sight. Bart shares stories from building multiple income streams (including dog training, AI consulting, and more), plus the mindset shifts that help people move past fear, imposter syndrome, and overthinking. You'll also hear how to avoid creating a "high-paying job" that traps your time, how to choose a hustle that matches your energy and season of life, and why your best opportunity might be closer than you think—maybe even in your own backyard. What you'll learn The difference between a side hustle and a part-time job The #1 mistake people make: building a hustle that becomes another job Bart's simple framework: What you like to do / need to do / already do How to choose a hustle that fits your values, lifestyle, and goals Why mentors matter when you're trying to refine an idea How to beat imposter syndrome and start before you feel "ready" A practical way to evaluate risk before investing money into an idea How to build income streams for "when life happens" Memorable moments Bart's "388 days without a day off" lesson—and how he redesigned his hustle A non-tech side hustle example that creates income with minimal marketing "Preparedness + opportunity + action" (and why action is the missing piece) The "acres of diamonds" story… with a Bart-style twist Connect with Bart Bart's Ideal Side Hustle resource: www.youridealsidehustle.com (Find his 1K Blind Spot Assessment and ways to connect.) Connect with Shaun / Business, Finance & Soul Subscribe on Apple Podcasts + YouTube for weekly conversations at the intersection of business, money, and meaning. www.BusinessFinanceAndSoul.com