How to Build a Strategy Portfolio | Ep. 85

On this segment of WorkStudy, we outline how you could best leverage your different experiences in crafting the best portfolio possible:  Brand Strategist Brand Planner Account Planner Creative Director Strategy Director In our estimation, the best strategy portfolios use a 3-step model to illustrate the breadth and depth of expertise. 1. Find challenges common to businesses leveraging case studies. 2. Highlight the marketing principle behind the strategy. 3. Deliver a one-page brief with copy and supporting visual references In the episode, we also cover 3 common pitfalls of strategy portfolios. - Failure to create a set of goals - Going forward without a solid plan - Lack of concession for risks Newsletter Instagram