How to Build a Successful 2023 Holiday Strategy

Q4 success starts in Q3. And the most successful brands on Black Friday have one thing in common: They plan their entire marketing effort around four distinct revenue “mini-peaks” within the holiday season. On this episode, Richard talks with CTC Director of Growth Strategy Luke Austin and Senior Ecommerce Data Analyst Steve Rekuc, breaking down our comprehensive four-part plan to tackle BFCM for our clients in 2023.  ⁠Show Notes: The Edge Summit, hosted by Bloomreach, is a one-of-a-kind collective conversation on the future of marketing and AI. Learn more at theedgesummit.com. If you’re a 130+ GQ brand between $10-$100M, we’re so confident that we can win for you that we’re willing to give you a free month. Just click here to start the application process. The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm