How to Build a Successful Coaching Business That Lasts

What this episode covers

What does it really take to build a coaching business that’s not only successful — but sustainable and deeply fulfilling? In this episode of Magnolia Talks, Bea Kim shares how she built a lasting practice grounded in somatic wisdom, neuroscience, and bold experimentation.We explore her journey into coaching, who she serves (and why), and how her unique approach helps clients reconnect with what they truly want — not just what’s expected of them. From reframing the immigrant mindset to choosing service over people-pleasing, she offers hard-won insights on building a business with integrity, intention, and impact.About Bea: Bea Kim is an executive and life coach who supports working parents and leaders as well as companies like Google, DirecTV, and Nasdaq to help their teams optimize their lives for work and home. She has also served as a group coach for Stanford Graduate School of Business and has founded multiple companies in the edtech, wellness, and DEI space. Bea has over 15 years of experience in technology and client services across multiple industries. She believes the best thing you can do for your teams and your kids is to work on yourself. Previously, Bea sold an education startup in 2012. In her spare time, she loves watching detective TV shows, researching skincare products, and spending time with her husband Eric and two kids, Owen (9yo) and Stella (6yo).You can find the entire series of Magnolia Talks on Spotify and Apple Podcasts. For more information about this podcast and AWCC, please visit https://www.awcoachingcollective.org/. Extra special thanks to ⁠Diane Kim⁠ who has beautifully directed, hosted and edited this season of Magnolia Talks.

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