How to build a sustainable and inclusive activewear brand with Tia Robinson of Vertical Activewear

In this episode of The brndBrief Podcast, we speak with Tia Robinson, Founder and CEO of Vertical Activewear, a slow fashion brand focusing on women's activewear that emphasizes inclusivity, sustainability, and functionality. This conversation offers listeners insight into the brand's innovative approach to continue to set the pace in this ever-evolving industry.Key takeaways:📌 Vertical Activewear Mission & Inspiration: Transitioning from a personal need to a thriving business, the brand embodies inclusivity and style in its commitment to crafting activewear for diverse body types.📌 Balancing Style and Functionality: Vertical Activewear designs capsule collections that blend travel and sustainability influences – offering classic, timeless pieces prioritizing durability and versatility over passing trends.📌 B Corp Certification: The brand’s attainment of B Corp certification showcases its commitment to sustainability and ethical business practices, setting it apart in a fiercely competitive market.📌 Engaging with Community: Tia emphasizes the importance of community engagement and authentic connections by inviting influencers to their studio for immersive experiences, where they educate them about on-demand manufacturing processes firsthand.------------------------🎙️SUBSCRIBE TO THE PODCAST ON APPLE PODCASTIf you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 ------------------------Guest Informationhttps://www.verticalactivewear.com/@verticalactivewear@themindfulcoach