How to Build a Trusted Sports Brand | Mike Perls - Chief Brand Officer, SIS

Mike Perls MBE, Chief Brand Officer at SIS, shares his expert insights on what it takes to build and maintain a credible sports nutrition brand in a fiercely competitive market.SIS has been a pioneer in the category, and in this interview, Mike dives deep into the pillars of their long-term success:The Power of Heritage: Discover how leaning on a rich history and being category creators gives Science and Sport an undeniable advantage ("We stand on the shoulders of giants").The Non-Negotiable Role of Science & Trust: Learn about the rigorous testing, compliance, and university collaborations that ensure consumer confidence and athlete safety.Strategic Partnerships: Understand the role of authentic athlete endorsements, professional team partnerships, and scientific research in driving brand credibility.Future of Performance: Mike shares his view on upcoming trends in performance nutrition and the critical need for consumer education in mass participation sports.If you're a founder, marketer, or sports enthusiast, this is essential viewing for understanding how scientific rigor and authentic storytelling drive long-term brand equity.