How to Build a Unicorn with Richard Davies of Allica Bank episode artwork

EPISODE · Dec 7, 2022 · 42 MIN

How to Build a Unicorn with Richard Davies of Allica Bank

from Scratch: CMO Interviews · host Richard Davies, Eric Fulwiler

In this week’s episode, Eric talks with Richard Davies, CEO of Allica Bank and ex CEO of Revolut and OakNorth. Richard has helped build three unicorn challengers in the fintech space (the third being as a non-exec for World Remit), but he’s also spent time at big incumbent banks. He has a unique perspective on not only what it takes to build a unicorn, but also what the biggest differences are between how incumbents and challengers go to market and approach growth. Eric and Richard also dig into effective org design models for product and marketing teams and how the Spotify squad model has had a big impact on how he’s approached building teams. Read more here - https://productschool.com/blog/product-management-2/spotify-model-scaling-agile/. Connect with Richard here - https://www.linkedin.com/in/richard-davies-1323b2/Check out Allica here - https://www.allica.bank/Smart link: https://link.chtbl.com/scratch Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024

Episode metadata supplied by the publisher feed · Published Dec 7, 2022

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Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at [email protected], we’d love to hear from you.

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