How to build a values based brand that lets you sleep at night

I've known Len Laycock for years. His stunning home furnishings design / retail brand Upholstery Arts was a beacon on the Vancouver scene - not least of which for its impeccable sustainability cred.  Fast forward a few years, and Len is launching another green brand. Horizontal.eco is a stunning bed that features innovation, striking design, and sustainability built in.  What's the secret to launching a values-based brand? That's what we talked about on the show, dipping into anecdotes from Len's career as Director of Marketing at IKEA, his 17-year experience building Upholstery Arts, and his new venture Horizontal.  Liked this podcast? Here are a few more you'll enjoy The innovation story every frustrated entrepreneur needs to hear Test or trust? The idea validation debate rages on Building your own brand? Start with my book BrandDIY, and my BrandDIY facebook group. Want my insights straight to your inbox? Sign up for my newsletter. And please, if you enjoyed this show, share it on social media and review it on Apple Podcasts.