EPISODE · Jul 7, 2023 · 1H 19M
How to build an 8-figure nutrition business
from Gym World Worldwide · host John Franklin
John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Mike Doehla (https://www.instagram.com/mikedoehla/?hl=en), the former CEO and Co-founder of Stronger U Nutrition, about how he bootstrapped a nutrition business and sold it for 8-figures. Show notes: (1:26) What is Stronger U Nutrition? (2:49) How Mike got into the nutrition business (6:28) Pricing nutrition programs & client numbers (11:29) How the business grew without paid marketing (15:20) Mike's system to managing thousands of clients (17:43) How do you have a work-life balance when scaling a biz? (19:31) What made Stronger U more successful than anyone else? (24:08) Mike discusses his social media strategy (29:02) How Mike hired the best coaches for Stronger U? (35:33) Advice for gym owners trying to add nutrition to their biz (38:40) Selling Stronger U Nutrition for 8-figures (43:16) The importance of doubling down on your strengths (45:54) How do you sell healthy habits? (54:55) Why Facebook is the best platform & how to use it (1:02:27) Navigating life after retiring & selling a business (1:04:16) Predicting opportunities in the fitness/nutrition industry (1:09:20) AI in the fitness industry (1:12:26) What's next for Mike?
What this episode covers
John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Mike Doehla (https://www.instagram.com/mikedoehla/?hl=en), the former CEO and Co-founder of Stronger U Nutrition, about how he bootstrapped a nutrition business and sold it for 8-figures. Show notes: (1:26) What is Stronger U Nutrition? (2:49) How Mike got into the nutrition business (6:28) Pricing nutrition programs & client numbers (11:29) How the business grew without paid marketing (15:20) Mike's system to managing thousands of clients (17:43) How do you have a work-life balance when scaling a biz? (19:31) What made Stronger U more successful than anyone else? (24:08) Mike discusses his social media strategy (29:02) How Mike hired the best coaches for Stronger U? (35:33) Advice for gym owners trying to add nutrition to their biz (38:40) Selling Stronger U Nutrition for 8-figures (43:16) The importance of doubling down on your strengths (45:54) How do you sell healthy habits? (54:55) Why Facebook is the best platform & how to use it (1:02:27) Navigating life after retiring & selling a business (1:04:16) Predicting opportunities in the fitness/nutrition industry (1:09:20) AI in the fitness industry (1:12:26) What's next for Mike?
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How to build an 8-figure nutrition business
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