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EPISODE · Apr 11, 2026 · 1H 14M
How to Build an App Studio by Buying Apps [The Wall Street Playbook]
from App Marketing by App Masters · host Steve Young
In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.You will discover:✅ Why buying apps can outperform building✅ How to evaluate apps before acquiring them✅ When to double down vs kill an app✅ The full app acquisition process (step-by-step)Learn More:🌐 BlueThrone: https://bluethrone.io/ 👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/ 🐦 Twitter/X: https://x.com/alwaysjoshpYou can also watch this video here: https://youtube.com/live/B06YNXmPXSE*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
What this episode covers
In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.You will discover:✅ Why buying apps can outperform building✅ How to evaluate apps before acquiring them✅ When to double down vs kill an app✅ The full app acquisition process (step-by-step)Learn More:🌐 BlueThrone: https://bluethrone.io/ 👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/ 🐦 Twitter/X: https://x.com/alwaysjoshpYou can also watch this video here: https://youtube.com/live/B06YNXmPXSE*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
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How to Build an App Studio by Buying Apps [The Wall Street Playbook]
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