How to Build an Authentic Brand That Feels Meaningful, Alive, and Aligned w/Prassede Kemp

What does it actually take to build a business and brand that feels like you?In this episode of Business Over Cocktails, Lauren Najar sits down with Prassede Kemp, founder of Numinous, to talk about authentic branding, entrepreneurship, and the messy reality of building a business.Prassede shares the story of getting fired from her corporate job, finding her way into entrepreneurship, and building Numinous through some of the hardest seasons of her life. They talk about why successful business owners need to be willing to fail fast, how perfectionism can keep you stuck, and why authenticity isn't a destination—it’s an evolving process.Lauren and Prassede also explore what it means to create an embodied brand, build a business from conviction rather than pressure, and make your work feel meaningful and alive.Plus, Prassede shares the belief she had to let go of in order to grow, why rejection can be redirection, and what she wants entrepreneurs facing a major career or business pivot to know.If you're building a personal brand, growing a business, or trying to create work that actually feels aligned with who you are, this conversation is for you.Connect with Prassede:Instagram: https://www.instagram.com/numinous.creative/Website: https://www.numinouscreative.com/Free resource:  https://www.numinouscreative.com/if-posting-online-makes-you-nervous Upcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.