How to Build an Authentic Business on Instagram with Lorena Ashmore of Dear Lash Love

Our guest today is Lorena (Lor-REE-nah) Ashmore, podcast host, author, lash artist and Founder of Dear Lash + Love, an online retail shop selling lash-inspired apparel and accessories to beauty professionals and salons. Join us as we talk about Lorena’s “accidental career” as a social media influencer, her tips and tricks for content creation, and how to stay laser-focused on your business goals. We’ll hear how to build your personal brand on social media, balancing work and mom life, and marketing yourself with storytelling. Expect to Hear: In an open conversation we ask Lorena: How did you decide to do everything your own way, not following the “rules” You seem like a natural ‘social influencer’ – was there anything in your background that led to this? What advice can you give to someone who might want to become an influencer? What was the lightbulb moment that sent you in this direction? Your confidence is very striking, you don’t hold back - where did that come from? Your content is very intentional, yet seems so organic, any tips on how to create content like this? Lorena’s path to her current career Find out what makes you unique, tell stories The desire for passive income is everywhere, but it takes a lot of work Surgery, covid, and pregnancy Resources: A Beauty Industry Guide to Social Media (Use code: UntamedDLL for 20% off) Lash Love Apparel (Use code: UntamedDLL for 20% off) Dear Lash Love Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LnkedIn Untamed Artistry Website This episode is brought to you by Untamed Artistry Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com