EPISODE · Oct 17, 2016 · 18 MIN
How to build (and kill) brand image
from Didn't See It Coming with Marc Stoiber · host Marc Stoiber
With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio to chat about how to build brand image - and how to destroy it. Join host Mark Brennae and myself as we discuss the Gustavson Index, Edelman's Global Trust Barometer, and the rapidly morphing world of brands.
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How to build (and kill) brand image
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