How to build and leverage a massive referral partnership network -- Alex Balderstone, CEO at Kaiku

Want summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM KAIKUKaiku is a smart matchmaking platform for early stage venture funds. They work with 100s of venture funds globally focussing on supporting technology enabled Seed to Series A start-ups raise funding. Learn more at kaiku.coReach out to Alex at alex -at- kaiku.co or www.linkedin.com/in/alexbalderstoneGUEST BACKGROUNDAlex Balderstone is the co-founder and CEO of Kaiku, a platform that provides smart, data-driven matchmaking between venture funds and startups.He is also the Venture Director at the Birmingham Enterprise Community (BEC) and the Founder of Warwick Congress.MAIN INSIGHTGrow your business by building and maintaining a network of referral partnerships by understanding the community and what incentives could work for them.KEY TAKEAWAYSBuild a solution to a problem that already exists as opposed to a problem that doesn’t existAlways create an opportunity to be present in your community or networkStay relevant to your network to the point that they’ll mention you if there are questions or news about your industry or nicheGo to events and speaking opportunities and create content to grow your networkFollow the right people on social media and interact or engage with them to build a solid presenceTwo pitfalls of networkingQuality of Network - making sure that you’re targeting the right peopleMaintaining and keeping a strong presence on your network through attending events, conferences, etc.PRACTICAL STEPSGet your message out there, whether on LinkedIn, at events, or at conferencesLeverage other platforms such as lunchclub.ai – an ai networking platform to get clients or referralsCreate a segmentation of your partners and clients and create unique incentives and referral programs for each segmentMaintain your relationship and presence with your networkGive them updates about your product, service, team, position, etc., to stay relevant.Connect with people and create contentGet them on your listTIPS FOR SUCCESSDon’t be afraid to get your message out thereSpend an hour each day on LinkedIn or Twitter to be relevant to your networkCreate contentShare highlights and news on your industryUnderstand the community and what incentives would work for themGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast