How to Build and Manage an In-House Content Team: Michelle Lowery

We hosted Michelle Lowery, a Content Strategist, for a webinar on how she builds and manages an in-house content team. Michelle recently brought content production in-house after the company had been using an agency for several years. She not only saved the company around $600,000 a year, but she increased quality. She unpacks how she builds the team (including compensation amounts), tools she uses to manage the team, and extra resources to support you along the way. Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-build-and-manage-an-in-house-content-team-michelle-lowery Subscribe for more videos on content and SEO. https://www.youtube.com/clearscope?sub_confirmation=1 About Michelle Lowery: Michelle has been wrangling words as a writer and editor for more than 30 years, and doing so in the web space since 2008. Her superpower is turning complex, jargon-filled content into plain language to make it accessible to a broader audience. One of her favorite things to do is build and manage high-performing content teams. She also enjoys training and mentoring writers to help them learn and improve skills they need to build strong careers as content creators. You'll find her at michellelowery.com, where she helps clients attain their business goals through high-quality content strategy and creation. Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellelowery/ Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉 https://twitter.com/clearscope LinkedIn 👉 https://www.linkedin.com/company/clearscopeio Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6