How to Build and Monetize an In-Person Community w/ Tatiana Forbes

"We are so starved for connection that everyone is trying to almost make up for lost time".You’ve built a business, but right now, it might feel more like a cage of high overhead, constant team management, and endless client calls. It is incredibly easy to feel isolated at the top when you are carrying the weight of a team and watching your profit margins shrink. Sometimes, the bravest and most profitable thing you can do is cut your losses, rethink your structure, and lean into the very things that bring you peace and connection.Tatiana Forbes spent years coaching entrepreneurs in leadership, operations, and team development before navigating burnout, scaling back her company, and founding the Best for Last Run Club. In this episode, she breaks down exactly how she transitioned from a high-stress coaching model to a highly profitable creator business. She shares the exact business systems she uses to organize her in-person community and how you can leverage your CEO skills to secure massive brand deals.🔥 Get The Worksheet: Stop craving connection and start creating it. If you want to build a deeply loyal, highly engaged local community but don't know where to begin, you need this. Download the free worksheet to design your in-person community: https://joandlyndon.kit.com/026b16d424Inside this episode, we cover:[07:22] The Sunk Cost Fallacy in Business: Why forcing a bloated business model to work will drain you, and how to use data and intuition to make a pivot.[11:57] Redefining Leadership and Team Size: Why hiring based on temporary feelings or convenience can lead to a bloated team, and how to build a streamlined infrastructure without shrinking your income goals.[24:37] Engineering the Perfect Member Experience: The exact operational systems used to make every new attendee feel seen, from digital QR code sign-ins to dedicated pace group leaders.[30:42] Monetizing Free Communities: How to leverage a highly engaged niche audience to secure multi-thousand-dollar brand partnerships instead of charging members an entry fee.[40:30] The Entrepreneur's Unfair Influencer Advantage: Why former and current business owners have a massive competitive edge in influencer marketing due to their deep understanding of strategy and the client journey.Connect with Tatiana Forbes:Website: bestforlastrunclub.comInstagram/TikTok: @_tatianaforbes / @bestforlastrunclubStrava: Best for Last Run ClubConnect with Us:1:1 Coaching: https://www.joandlyndon.com/coachingThe Breakroom: Build your biz with other creatives: https://www.joandlyndon.com/the-breakroomInstagram: Come say hi and send us a DM! https://www.instagram.com/joandlyndon/ & https://www.instagram.com/thesustainablecreator/Interview Us: We love talking about pivoting, working with a partner, and building community. DM us on IG to connect!