How to Build and Scale a Differentiated Value Proposition across Markets

from Marketing Engagement Examples of Excellence · host EngageMarTech.com

At the core of every successful product launch, campaign or sales pitch is a competitive value proposition. Building one that is both clear and differentiated among competitors is no easy feat. Doing that at scale across different customer markets and internally among several cross functional teams adds to that complexity. This is a candid conversation about learnings, successes and navigating global markets and teams to land a winning value proposition.

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This episode is 16 minutes long.

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This episode was published on May 9, 2024.

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