How to Build & Scale a Premium Spirits Brand with Eric Schinske

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with Eric Schinske, Co-Owner and CEO of EP Winters and a key force behind the growth of American Made beverages in the highly competitive Tampa Bay market. Eric shares his journey from fast-paced medical startups into the beverage industry, revealing the realities of launching and scaling a premium spirits brand from the ground up. The conversation dives into: What actually gets a beverage brand onto shelves Why local relationships and storytelling outperform big budgets The importance of distribution partnerships and “caring” in business How small bars and independent retailers can outperform large chains The balance between brand integrity, cost, and scaling decisions Common mistakes new spirits brands make in their early years This episode is especially valuable for whisky investors, independent bottlers, and entrepreneurs looking to build their own brand — offering a behind-the-scenes look at what truly drives success in the beverage industry.  Connect With Eric: Eric Schinske (LinkedIn): https://www.linkedin.com/in/eric-schinske-msw-97039366/ American Made Beverages: https://americanmadebeverages.com Connect With Glen:  LinkedIn: https://www.linkedin.com/in/glen-palmer-online/ If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.