How to Build (and Scale) a StartUp - w/ Ritwik & Kartik

In this episode, my guests are Ritwik and Kartik Khator. The twin brothers Ritwik and Kartik are the founders of Startup Indian, which is a company that offers research, analysis, and financial expertise services to startups and founders.We discuss:the twins’ journey to becoming Chartered Accountants (the equivalent for which is CPA in the US), and how to avoid the numerous pitfalls that make it such an uphill battlehow Kartik and Ritwik chose to go out on their own instead of being employed by various firms that offered them positionsentrepreneurship, and how one can determine if starting up is the right move for them (3 "checks")writing effective and immensely information-rich newsletters to drive inbound marketing and stand-out from their competitors - with an example of exactly how to add your own unique perspective while writing contenttheir experience working with high net-worth individuals, some traits they’ve notices in these individuals; and how to scale a company without losing sight of the present.a hidden gem of a work management tool that the twins swear by and finally, what it is like to grow up with another human identical to you.Note: 63,000 crore INR = $7.5B USD--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Resources:Work management tool - ⁠SuperWorks⁠Timestamps:(00:00:00) Introduction and background(00:04:26) What makes becoming a CA so formidable?(00:07:59) Positive reinforcement (from a twin sibling)(00:09:14) Path after graduation - How R&K chose the next step(00:11:33) How to crush real-world problems as a Chartered Accountant(00:13:39) Beginning of R&K’s entrepreneurial journey(00:16:26) Setting up for long term success + WHY entrepreneurship?(00:19:09) Traits of successful entrepreneurs (P.S It’s not for everyone)(00:23:42) Writing newsletters to win clients (solicitation NOT allowed!)(00:28:00) Reaching investors and founders(00:30:05) How to write an effective newsletter(00:32:32) Tool: Using your unique perspective to differentiate yourself(00:34:56) Working with High Net-Worth Individuals and Investors(00:38:01) On “challenging” HNIs and Investors(00:41:49) How to scale your start-up/business(00:44:48) On Hiring smart(00:46:43) Goal setting for your start-up and driving the India Growth Story(00:50:46) Work management tool recs(00:53:05) Growing up with a twin sibling - secrets finally revealed(00:55:39) Outro + Gratitude