EPISODE · Dec 7, 2021 · 18 MIN
How to Build and Sell Your Cannabusiness Like A Boss
from The Business of Kush · host The Green Leaf CPA℠
In 2017, Josh Delaney started FAB CBD, a CBD e-tailer. Delaney’s Mom was his first customer, but his sales quickly went beyond family members. By 2020, through a combination of savvy marketing and good fortune, FAB CBD had risen to more than $10 million in annual sales. In early 2021, Delaney caught the attention of High Tide Inc., a Calgary-based cannabis company that offered him $13 million in cash plus $8 million High Tide shares in return for 80% of FAB CBD (an implied valuation of $25.8 million).In this week's episode, you’ll discover how Delaney used affiliate marketing to double his revenue each year leading up to his exit, the value of retaining “optionality” and why getting “too romantic” about your company can undermine your negotiating leverage.What to listen to next:Episode 01 - The 10 Reasons Investors Say No to Your Cannabis BusinessEpisode 06 – What To Do When a Potential Investor Wants to Write You a CheckSign up to get e-mails from meFollow The Business of Kush on Instagram for bonus content and tips to grow your cannabis business, and join our community on Facebook. And, if you're enjoying this podcast, please use this link to leave a review on Apple Podcasts. This podcast is for the cannabis community, and each review increases to possibility that this podcast can be seen by people in our community. Disclaimer: This podcast and related materials are designed only to provide general information regarding the subject matter discussed during the podcast episodes. The statutes, authorities, and other laws cited in this podcast are subject to change. This podcast and related materials are not intended to provide tax, accounting, legal, or other professional advice to any specific person or entity. Any advice or opinion regarding the application of the subject matter for a specific person or entity should be provided by a competent professional advisor based on an application of the appropriate law and authorities to the facts and circumstances applicable to that person or entity.
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In 2017, Josh Delaney started FAB CBD, a CBD e-tailer. Delaney’s Mom was his first customer, but his sales quickly went beyond family members. By 2020, through a combination of savvy marketing and good fortune, FAB CBD had risen to more than $10 million in annual sales. In early 2021, Delaney caught the attention of High Tide Inc., a Calgary-based cannabis company that offered him $13 million in cash plus $8 million High Tide shares in return for 80% of FAB CBD (an implied valuation of $25.8 ...
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How to Build and Sell Your Cannabusiness Like A Boss
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