How to build authority?

👉 The brains consider you as an expert when you’re on a stage and speak about a topic 👉 Creating a stage for other people and connecting them with each other Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online #content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization 🎧🎧 You can listen to the whole interview here: Transcript: The brain justifies what it sees. So if you're in the audience and someone's on stage, the brain is telling you this person must have added value that I don't have. They've got something special here and that's why they're there. And I'm here, right? Same reason people tell you don't believe everything you see on tv because your brain is doing that at all times, right? So and then on top of that, I'm like, on top of that, because I shared the stage with people of a certain ilk. I got this, like, guilty by association buoyancy of this like expertise value. And at that moment, I thought to myself, how can I use this trick to serve other people, right? Like, because at this time I'm like, I know value. I know giving people values to move. So instead of thinking, how can I get on more stages? I thought, how can I provide stages for others to get what I want? And what I wanted was to become more important in my company. So I reached out to this developer that was building this high rise on top of the metro rail station from the University of Miami, you know, in like a rich neighborhood of Miami called coral gables. And the residents didn't want it there because they don't want high rises in their backyard. But because he was building it on top of the metro rail station, I knew he was incentivizing public transportation. It's called transit-oriented development. And that's important for Miami. So I reached out to him. I'm like, listen, man, I've been working with charities for the last 15 years. I've got these, like, three different young professional groups that I'm a leader of. I wanna have an event about the importance of public transportation in Miami. I want to talk about your project and how that fits in. I'm gonna bring another politician on the board of one of my charities that cares about public transportation and land you an attorney that I started one of these groups with, we're gonna talk about transit-oriented development, this developer with this hotly contested project that wouldn't have taken my call if I'm saying, hey, I want to give you a bid is like, sure I'm in when right, so shows up, do this little event.