How to Build Authority | Adam Witty (Forbes Books Founder)

Most leaders think they need more marketing. Adam Witty says you need more authority.In this episode, Adam Witty, founder of Advantage Media Group and Forbes Books, breaks down how entrepreneurs and CEOs build credibility, stand out online, and turn their expertise into real business growth.He shares how he started his company from a spare bedroom, why most people never write a book, and the exact systems his team built to remove friction and help leaders become trusted voices in their industry.You will learn:• Why authority matters more than ever in an AI-driven world• The real reason people want to write a book• How “Talk Your Book” changed publishing forever• The strategy behind the Forbes Books partnership• Why books still outperform podcasts, TikTok, and video for credibility• How to become the person people trust before they buyIf people Google your name today, what shows up? That answer is your authority.⏱️ CHAPTERS00:00 Why nobody grows up wanting to be a publisher02:30 The internship that changed everything05:00 The mentor who sparked the idea08:00 The biggest problem with writing a book10:30 “Talk Your Book” and solving friction12:30 Authority vs authorship14:30 The Forbes Books partnership story18:30 Why brand association matters20:30 What authority really means today23:00 Why Google is your first impression26:30 Why books still matter in a digital world30:30 The real ROI of writing a book36:00 Why your goal should be to “die empty”