How to Build Authority and Close Deals with a Podcast

🎙️ Episode 43 – “How to Build Authority and Close Deals with a Podcast”Guest: Tomas Fonseca | Co-Founder, Icons of Real EstateWhat if the fastest way to grow your real estate business was sitting right in front of you — your voice?In this episode, Brad Allen and Wayne Salmans sit down with Tomas Fonseca, co-founder of Icons of Real Estate, to uncover how agents worldwide are using podcasting to build authority, attract clients, and scale their brands.Tomas breaks down everything from surviving the “episode 3 curse” to turning podcast guests into real estate partners — plus the story of one agent who landed 330 listings from a single interview.💡 You’ll Learn:• The 90/20 rule: why most podcasts fail before episode 3• How to start a local show that dominates your city• The 20–30 minute “sweet spot” for growth• How to turn guests into referral machines• Why relationships > downloads⏱️ Timestamps00:00 – Intro & hook00:53 – Guest intro: Tomas Fonseca, Icons of Real Estate02:00 – From Vietnam to global real estate media leader05:11 – The 1% rule: why 90% of shows don’t last08:00 – Why local podcasts outperform national ones11:15 – Mixing community + business topics13:40 – The perfect episode length18:07 – How to grow your show in 202525:00 – Why vision matters more than equipment29:20 – The Nebraska story: 1 podcast → 330 listings33:00 – Turning content into connections35:00 – Virtual vs in-person podcasting37:30 – How to start with minimal setup40:50 – Final take🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts:👉 https://www.realestateuntucked.com📺 Watch the full episode on YouTube:👉 #RealEstateUnTucked #BradAllen #WayneSalmans #TomasFonseca #IconsOfRealEstate #RealEstatePodcast #AuthorityBuilding #REUPodcast #AgentGrowth #PodcastMarketing #RealEstateBranding #RealEstateLeadershipSupport the showReal Estate UnTucked Podcast