How To Build Brands that Sell

Everyone wants to build a brand.  But few people actually know how.For most, a brand is a logo and a vague mission statement - and little more.And you can really blame them.  Creating a unique brand identity - and articulating it so that others (ideally customers) understand what you stand for - is a lot bigger undertaking than it seems.I'm Jane Singer, and welcome back to A Seat at the Table. In each episode, we sit down with some of the smartest and most innovative people who join us as guests on this show and share a ton of valuable business and life enhancing insights.A big shout out to all of our esteemed listeners in over 140 countries around the world.  Thank you for being there with us today.Today we are joined by Nigel Davies, a brand consultant who helps business owners untangle their brands so that they are more relevant, unique and memorable.With over 25 years in the creative industry, Nigel was employed by leading design agencies (creating the first global standard for Ford Motor Company), before establishing his own agency.Not surprisingly, he has  won multiple awards for ‘Brand Transformation’.In today’s podcast, Nigel will be discussing:- Biggest mistakes that organizations make in the early stages of building a brand-  The importance of brands creating ‘an emotional connection’ with their customers -  Some of the most challenging projects he’s worked on - and how he turned them into success stories.USEFUL LINKS:Inside Fashion website:   insidefashionlive.netConnect with Nigel Davies on LinkedIn:   https://www.linkedin.com/in/pincreative/Nigel Davies' website:   https://untangleyourbrand.com/https://untangleyourbrand.com/SEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm