How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme

from The Agency Profit Podcast · host Alfie Wenegieme, Marcel Petitpas

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Alife’s LinkedInAlfie’s FacebookCactusInstagramTwitterABOUT: Chartered accountant and Managing Partner at Cactus, Alife helps small to medium-sized agencies to achieve profitable growth organically through Mergers and acquisitions. He also trains agency staff to be more commercially aware. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

This week, Marcel is joined by Alfie Wenegieme of Cactus to discuss how to build commercial knowledge within your agency to your agency’s advantage! POINTS OF INTEREST: • Why commercial knowledge is important in your agency 2:17 • Commercial knowledge and the role leadership plays in its success 5:24 • Understanding your agency model = better-informed commercial decisions 11:45 • What makes agencies dysfunctional (a rant) 16:34 • Pushback Alfie experiences during commerciality training 21:35

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How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme

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This episode is 24 minutes long.

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This episode was published on September 20, 2023.

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