How to Build Community, Land Brand Deals, and Show Up Confident with Yvonne "Spoiled Latina" Guidry

What does it actually take to build a personal brand that last-while raising a kid, keeping a marriage solid, and still showing up like the main character? This week, Paulina sits down with Yvonne Guidry (aka Spoiled Latina) to talk about the real work behind longevity: how she turned a blog into a platform, landed major brand partnerships, and built the Spoiled Latina Summit into a community thousands of women have walked through. They get into the difference between “networking” and building relationships, why the follow-up is where the transaction happens, how to walk into any room with confidence, and what to focus on when you’re trying to get people in seats for your own event. Plus: the mindset shifts, the team lessons, and Yvonne’s nonprofit Jefita Atrevida—giving back to first-gen students and graduating seniors who need support.