How to Build Confidence When You Weren’t Born With It — with Former 7-Eleven CEO Jim Keyes

✨ Thank you SoFi for sponsoring this video. Sign up here: https://www.sofi.com/TigerWe sit down with former 7-Eleven and Blockbuster CEO and bestselling author Jim Keyes, whose book “Education Is Freedom” dismantles the myth of “natural confidence” and proves that greatness isn’t born – it’s built. Jim breaks down the exact framework that took him from a childhood with no running water to leading two Fortune 500 companies: The Three C’s – Change, Confidence, and Clarity. And he shows how anyone can use these principles to transform their life’s trajectory.Jim shares exactly how he built confidence from scratch, how to think clearly under pressure, and the surprising habits that made him one of the most influential CEOs in America.We share:✅ Why “Change = Opportunity” – and how to turn disruption into your competitive edge✅ How confidence is built, not inherited – and the mindset that rewires fear✅ Why clarity becomes a superpower in an overstimulated world✅ The truth behind Blockbuster’s collapse & the leadership lessons everyone misses✅ How cultural literacy became Jim’s strategic advantage across Japan, China, and the U.S.✅ How creativity and curiosity protects you from stagnation🧠 Who is Jim Keyes?Former CEO of 7-Eleven, overseeing 30,000+ storesFormer CEO of BlockbusterAdvisor to Fortune 500 companiesBestselling authorPhilanthropist focused on youth leadership & educationOne of the most respected operators in AmericaThis isn’t motivation — it’s a masterclass in how to think.📖 To order Jim’s book: https://www.jameswkeyes.com/ 🐯👯‍♀️ We’re the Tiger Sisters — Your Wall Street & Silicon Valley big sistersDecoding Money • Power • Love ✨ New episodes every Monday | Shorts all week ✨💌 Want to partner with us? Sponsorships: [email protected]⏰ Timestamps1:06 Meet Jim Keyes - from no running water to two Fortune 500 CEO roles1:57 The Three C’s Framework: Change, Confidence, Clarity5:52 “Prepare to Win”: the 3-word formula for confidence7:56 Neuroplasticity: reprogramming patterns10:25 Why simplicity is a superpower11:31 Relentless positivity12:17 How the Three C’s work together as a life system13:01 “Education is Freedom”14:37 How cultural literacy is freedom16:00 Are Americans becoming dumber?17:41 Blockbuster: fear, timing, and what actually happened20:44 Why the Harvard case study is wrong23:33 7-Eleven Japan: humility, adaptability & cultural nuance24:32 Onigiri, Americanization, and localizing products29:14 Bringing 7-Eleven to Beijing before the Olympics30:36 Curiosity, creativity & never growing up32:47 Where to find Jim Keyes33:32 Jean and Cherie's gift to Jim (from Sisters Matcha)👀 Newsletter: https://cherieluo.substack.com/Why trust us?▫️ Cherie Brooke Luo – 100M+ views demystifying big tech, finance & MBAs▫️ Jean Luo – ex-Goldman, ex-Snapchat exec, 50+ AI patents, startup investor▫️ Together: 4 Ivy degrees • built billion-dollar products • two startups — decoded for youWhat you’ll get (and keep):▫️ 🚀 Ivy League cheat sheets – no $250K tuition required▫️ Personal finance playbooks – salary jumps, investing, money psychology▫️ Networking scripts – behind $100M+ deals, job offers & VC intros▫️ Real talk with unicorn founders, VCs, and billionaires▫️ Mindset resets – clarity minus the pricey life coach▫️ Lifestyle, wellness, and productivity hacks that actually work💛 LET'S CONNECT:~ CHERIE ~🤳🏻 Instagram – / cherie.brooke📱 TikTok – / cherie.brooke✍🏻 Substack – cherieluo.substack.com👩🏻‍💻 LinkedIn – / cherie-luo~ JEAN ~🤳🏻 Instagram – / jeanluo_👩🏻‍💻 LinkedIn – / jeanluo👉 Hit Subscribe & tap the 🔔, then WRITE A REVIEW and rate us ⭐️⭐️⭐️⭐️⭐️ on Spotify & Apple Podcasts!Share this with someone who deserves to be seen as a leader.🎵 Music: Sammy Signal – https://open.spotify.com/artist/2HsyknHuxhT8RoZfn5rqMS 🛍️ Items: 🍵 Sisters Matcha – www.sistersmatcha.com🌀 Everything else – https://amzn.to/3z0dx5b