How to Build Employee Advocacy in Cybersecurity with Ashleigh Perissi

How do you build a global employee advocacy program in a high-stakes, highly competitive industry like cybersecurity? In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley welcome Ashleigh Perissi, Employer Brand & Social Media Strategist.Ashleigh brings a decade of experience building talent brands across defense, healthcare, pharma, technology, financial services, and cybersecurity. In this episode, listeners will learn how to leverage employee advocacy as a core talent acquisition strategy that cuts ad spend and attracts passive candidates. Ashleigh shares actionable tactics on empowering recruiters with ready-to-share content, establishing brand safety guardrails against unauthorized AI graphics, navigating regional privacy cultures during a global rollout, and structuring rewards so every participant feels recognized.In competitive talent markets, candidates trust real employees far more than corporate ads. This episode provides employer brand leads and marketers with a blueprint for turning their workforce into their ultimate recruiting advantage.Resources:Want to know how your employee advocacy strategy really stacks up? ⁠⁠⁠Grab your FREE Employee Advocacy Health Check⁠⁠⁠ and see how you compare against your competitors.⁠⁠⁠Book a call⁠⁠⁠ to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘⁠⁠⁠Employee Advocacy: 101 Cheat Codes⁠⁠⁠’ for deeper insights and actionable strategies.⁠⁠Download 'Stop Copy-Pasting Your Employee Advocacy'⁠⁠, a study of 517,374 LinkedIn posts.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.