How to Build Engaging Student Communities - A Conversation with Harrison "Soup" Campbell

from Education Marketing Leader with Chris Rapozo

Just dropped an insightful conversation with the brilliant Harrison "Soup" Campbell, Head of Community Experience at ZeeMee, where we dove deep into the evolution of student engagement in the higher education space. 🎓💡Soup shared his incredible journey from University Admissions Pro to the groundbreaking work ZeeMee is doing to revolutionize how colleges and universities connect with prospective students. 🌟🔑 𝕂𝕖𝕪 𝕋𝕒𝕜𝕖𝕒𝕨𝕒𝕪𝕤:𝐄𝐚𝐫𝐥𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐂𝐫𝐮𝐜𝐢𝐚𝐥: The shift from a digital portfolio platform to a thriving social community emphasizes the importance of early and authentic engagement with students. Soup stresses the need for relational over transactional interactions to build meaningful connections. 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: In the digital age, students crave genuine connections. Leveraging current students as influencers and hosting authentic events can significantly enhance engagement and foster a sense of belonging among prospective students. 🌐𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐟𝐨𝐫 𝐃𝐄𝐈: Highlighting USC's success story, Soup shares how dedicated chat channels can lead to record-breaking enrollment increases, showcasing the effectiveness in supporting diversity, equity, inclusion, and belonging. 🎉𝐀𝐝𝐚𝐩𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: Finally, the conversation circled back to the challenges and opportunities in engaging digital-native students. Understanding the culture of various online communities and the pivotal role of technology, especially AI, in shaping future engagements. 🚀This episode is a goldmine for higher education marketing professionals looking to elevate their strategies and connect with their audience meaningfully.👉 Don't miss out on this episode filled with actionable insights; head to our podcast page to listen now!And if Soup's journey or ZeeMee's innovative approach sparks an idea, feel free to connect with him on LinkedIn. Let's keep pushing the boundaries of what's possible in education marketing together. 🌱Until next time, stay curious and engaged. ✌️#EducationMarketing #HigherEd #DigitalEngagement #PodcastRecap #CommunityBuilding #ZeeMee #MarketingInsights

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This episode is 37 minutes long.

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This episode was published on February 29, 2024.

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