How to build for customers— not stakeholders | Jonathan Sussman, CPO (Jebbit) | LaunchPod

Today, we’re talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic. In this episode, Jonathan talks about: Why Product Management is one of the hardest functions to master How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail Links LinkedIn: https://www.linkedin.com/in/jonathan-sussman-0a84462/ Jebbit: https://www.jebbit.com/ BlueConic https://www.blueconic.com/ Resources Building iconic customer experiences with Susan Stavitski, Principal PM: https://youtu.be/TyA7d30ckNE?feature=shared The end of MVPs and prioritizing accountability with Jason Penkethman, CPO: https://youtu.be/-vanNudmXMM?feature=shared Chapters 00:00 Startups and ROI Challenges 00:24 Introduction 01:00 Building Product From Yahoo to Jebit 02:08 The Evolution of Programmatic Advertising 10:02 Transition to AT&T and Product Management Insights 13:55 Joining Jebit: Early Challenges and Learnings 21:46 Innovative Product Approaches and Managed Services 28:31 Balancing Tech Debt and Customer Needs 31:39 Outro Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.Special Guest: Jonathan Sussman.