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EPISODE · Aug 21, 2019 · 28 MIN

How to Build Habit-Forming Products

from This Week in Business

Nir Eyal has been dubbed "The Prophet of Habit-Forming Technology" by the MIT Technology Review. Nir joins host Americus Reed to discuss his best-selling book on consumer behavior "Hooked: How to Build Habit-Forming Products" on Marketing Matters. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Aug 21, 2019

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How to Build Habit-Forming Products

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