How to Build Habit-Forming Products - This Week in Busine...

What this episode covers

Nir Eyal has been dubbed "The Prophet of Habit-Forming Technology" by the MIT Technology Review. Nir joins host Americus Reed to discuss his best-selling book on consumer behavior "Hooked: How to Build Habit-Forming Products" on Marketing Matters. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 28 minutes long.

When was this This Week in Business episode published?

This episode was published on August 21, 2019.

What is this episode about?

Nir Eyal has been dubbed "The Prophet of Habit-Forming Technology" by the MIT Technology Review. Nir joins host Americus Reed to discuss his best-selling book on consumer behavior "Hooked: How to Build Habit-Forming Products" on Marketing Matters....

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.