How to Build Human Connections through Analytics

Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why it is often difficult for businesses to break down which advertising efforts are working Why first/last click attributions are not effective measurements How to use Funnelytics to optimize your funnel What separates a good business from someone just selling a product How to connect with your customers while providing business value   Resources The Complete Guide to Social Media for B2B from Salesforce ICUC Brandwatch Funnelytics   Visit SocialPros.com for more insights from your favorite social media marketers.