How to Build Hyper-Local Facebook Groups for Consistent Real Estate Lead Generation

Summary:Host Tina Beliveau explains how to use "digital geographic farms"—locally focused Facebook groups—to generate consistent real estate business. Drawing from her main group, which has over 10,000 members and has generated $20 million in closings since 2021, she shares a roadmap for launching and growing these communities. The episode details her experience starting a new "Moms of" group, covering naming strategies, essential rules, and content plans like curated "Guides" for local resources. Agents will learn how to capture leads without being annoying or overly "salesy".