How to Build Industry Authority as an Expert and Get Noticed

Being great at what you do isn’t enough anymore. If you want to stand out, get hired, and grow your business, you have to become known for something. In this episode, digital content futurist and five-time author Lisa Apolinski joins Chelsey to talk about the difference between expertise and true authority — and how to make the leap.They break down:The signs you’re almost an authority (but not quite)How to discover and own your area of geniusWhy narrowing your focus actually expands your opportunitiesSimple ways to start building authority (without dancing on TikTok)Whether you're a founder, consultant, or corporate leader, this conversation will help you claim your space, communicate your value, and step into next-level visibility.👉 Learn more about Lisa at www.linkedin.com/in/lisaapolinskiChapters:00:00 Introduction to Authority in Digital Content 02:51 The Journey from Expert to Authority 05:46 Identifying Your Niche and Area of Genius 08:40 Building Trust and Authority with Clients 11:31 The Importance of Storytelling in Authority 20:21 Navigating Modern Marketing Challenges 28:30 Conclusion: Embracing Authority Power Growth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.