EPISODE · May 11, 2021 · 12 MIN
How to Build Links to Bottom Funnel Pages
from Content and Conversation: Organic Growth Insights from Siege Media · host Caroline Gilbert, Siege Media, Ross Hudgens
Show Notes:00:41: How to build bottom funnel links through outreach4:12: Moving links from your homepage to a relevant product page4:55: Adding citable elements to your bottom funnel pages6:24: Ideas for blending long form content with landing pages9:15: How to use internal linking in content to your benefit10:42: Can visuals, such as infographics, fit on product pages to encourage links?Show Links:Advanced Link Reclamation and Link Moves by Sarah HollenbeckHow to Generate Money Page Links with Garrett FrenchStockx Air Jordan page exampleEmbroker startup insurance page exampleFollow Ross on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend Ross an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Links to content is great. You know what’s better? Product page links. Many clients want to know how the links we earn drive value to the bottom funnel. And while link building is a “rising tide lifts all ships” strategy, our outreach will be even more valuable if we can have it point directly to a “money page.” In today’s Content & Conversation, Ross and Caroline share five strategies to help build links to more valuable pages and, in turn, increase authority and traffic.
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How to Build Links to Bottom Funnel Pages
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