How to Build Partnerships in Fashion Tech: Optimizing your Digital Wardrobe with Tote and Future Reference Founders

Hello and welcome back to Fashion Founders The Podcast, my name is Victoria Smith, and this week I'm joined with Kathleen Sheppard, the founder of Tote, and Claire Ilmer, the founder of Future Reference. In this episode, we explore their recent partnership announcement and for some background, Tote is a social shopping app and Future Reference digitizes your wardrobe for one click, resale and closet insights.After EDGE New York Fashion Week, a must attend event for fashion tech in February, they began working on a strategic partnership. We talk about what makes a partnership valuable for both parties, steps to take if you want to partner with a company, whether you're a founder, creator, or in another area of the industry. We also explore the question of, as a brand, do you add in multiple features that isn't your core MVP, or do you collaborate with someone who already offers that feature and is the expert in that thing? Learn more about how collaboration like this works in fashion tech, and really just in general I’ll let Kathleen and Claire. Take it from here. So let's get into the episode.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyVictoria Pickle Closet: @victoriasLocker Links: LockerFollow Tote:IG: @toteapp.ai IG: @trytoteappDownload the app HERETikTok: @toteappKathleen’s TikTok: @katsheppard1Follow Future Reference:IG: @futurereference.xyzDownload the app HERESubstack HERETikTok: @futurereference.xyzFollow Any Lifetime:IG: @shopanylifetime Website HERETikTok: @anylifetimeThanks for listening!