How to Build Relationships That Drive Sales and Referrals with Leslie Smith | Ep 71

Hey friends, it’s Wisdom here! Today on the podcast, I had the pleasure of sitting down with Leslie Smith, a powerhouse marketing and PR consultant who’s all about stripping the fluff out of business promotion. We dove into “no nonsense marketing” and why real connections still matter—maybe even more than ever—in our digital world. Leslie shared tons of practical tips to help you stretch your marketing dollars, avoid the hype train, and focus on what actually drives results. We talked about the universal principles of marketing, how to be remembered (not just visible), and the importance of layering your outreach instead of relying on any one channel. My hope is that after this chat, you’ll feel empowered to simplify your strategy, build real relationships, and move your business forward—no gimmicks required. Thanks for joining me on this wisdom journey!Connect With Leslie SmithWebsite:https://mccormickla.com/LinkedIn:https://www.linkedin.com/in/leslieamsmith/I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/ChaptersIntroduction & Guest Welcome00:00:00 – 00:01:11Defining No Nonsense Marketing00:01:12 – 00:04:16What Does a Diversified Marketing Approach Look Like?00:04:16 – 00:08:03Building Relationships vs. Chasing Algorithms00:08:04 – 00:09:33Universal Marketing Principles & Early Career Insights00:09:33 – 00:14:55Common Marketing Mistakes & Social Media Realities00:14:55 – 00:16:54Advertising vs. Public Relations – The Two Buckets of Promotion00:16:54 – 00:23:08Applying The Laws of Promotion (Inspired by Newton’s Laws of Motion)00:23:08 – 00:27:53Visibility vs. Being Remembered in Marketing00:28:23 – 00:33:13Case Studies: Car Advertising and Brand Recognition00:33:13 – 00:34:39Leslie’s No Nonsense 90-Day Roadmap for New Online Entrepreneurs00:34:39 – 00:40:29Business, Branding & The Science Connection00:40:29 – 00:42:44Where to Find Leslie’s Book and Connect Further00:42:45 – 00:44:20Host’s Closing & Takeaways00:44:22 – 00:44:49