How To Build The Fastest Growing E-Commerce Business In North America With Gil Efrati, CMO Of Resident

In this week's episode, we are joined by Gil Efrati, CMO of Resident. Resident was, at one point, the fastest growing e-commerce brand in North America, and in this episode, Gil explains exactly how you get to that size and scale. Gil has an incredible perspective on the role of data and why being “data-led” is really not a buzz word for Resident but an executable strategy. Hear about how Resident leverages data in their creative campaigns and how brands can differentiate themselves in this crowded space. Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and in this episode, he’s joined by Gil Efrati, the CMO of Resident. Mentioned: 👉Make America Sleep AgainFind Rival online at www.wearerival.com, LinkedIn, Twitter. Watch the video version of this Podcast on YouTube.Find Gil on LinkedInFind Eric on LinkedIn and tweet him @efulwiler. Say hi at [email protected], we’d love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024