How to Build Trust in a Competitive Market | Lauren Maxwell of CrossCountry Mortgage

In this episode of The Service Standard, Cory Adams sits down with Lauren Maxwell of CrossCountry Mortgage to talk about building trust in a competitive industry.Mortgage is relationship-driven — just like home services. Lauren shares what it takes to grow a career through consistency, credibility, and long-term client relationships.For home service business owners, this episode covers:• Building trust before the sale• Growing through referrals• Staying competitive in crowded markets• Career growth through discipline• Leading with service over pressureStrong businesses are built on relationships.And trust compounds.Subscribe to The Service Standard for real conversations about leadership, growth, and building profitable service companies the right way.