How to Build Trust When Nobody Knows Your Brand: The 7-11-4 Content Framework Explained

In this episode, I break down how to build trust when no one knows your franchise brand yet.I unpack Google’s 7-11-4 Rule—7 hours of content, 11 touchpoints, 4 locations and show how I’ve used this approach at Jim’s to consistently attract high-quality franchise leads.I also talk about why personal brand content matters more than ever, how founders like Mike Andes and Michael Black have leveraged it, and what newer brands can do right now to create trust fast. If you're struggling to convert leads or just starting out, this episode gives you a simple, practical roadmap to follow.If you’ve got questions or topics you want covered, message me on LinkedIn. Enjoy the episode!Work with me - https://www.franchisebuyermarketing.com.au/invite-only