How to Build Trust With Authentic B2B Content w/ Benjamin Gredeson

Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence.In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employee content thrives over overly polished corporate messages.Learn practical strategies for senior marketers, employer brand leads, and social media managers to ignite influence, drive B2B social engagement, and leverage the power of authentic voices within your organization. From peer-to-peer influence to creating a sense of belonging, Benjamin unpacks how to make employee advocacy a cornerstone of your social strategy and employer brand.This episode equips you with actionable insights to overcome common employee advocacy challenges, from hesitant leaders to content generation, helping you build a more influential and authentic brand presence.Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.The Three C's of Employee Advocacy. Assess your program's strengths with our Employee Advocacy Health Check.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights and strategies.