How to Build Your Own Customer - Alex Yarijanian at ViVE 2022

It's difficult for Digital Health startups to find alignment between their innovations and the complex business realities of healthcare. That is why this show exists. We discuss it in nearly every episode.  Today's guest has a novel approach to solving that alignment problem.  Alex Yarijanian and the team at CareNodes have decided to build their ideal customer. That's right. CareNodes is an MSO and accelerator of sorts. They find promising digital health innovations and then build a market for them. They'll start a medical practice, put their own clinicians in it, negotiate contracts with health plans, align it with NCQA certifications, and more. All of this is done to ensure that the digital health innovation has the ideal landing place, and is put in the best possible position to succeed. This one is unique. I'd love to hear your thoughts on it!   For full show notes and links: https://thehcbiz.com/187-build-your-own-customer-alex-yarijanian-vive-2022/