How to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth Everard

Gareth Everard co-founded and led multiple ecommerce brands such as Rockwell Razors, Mr. Gladstone Solid Cologne, and most recently Keyto, the world's first ketogenic diet breathalyzer. He also raised over $2M through Kickstarter and Indiegogo campaigns, and in this episode, he will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra-profitable and a key driver of profit for his businesses.

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How long is this episode of Minds of Ecommerce?

This episode is 20 minutes long.

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This episode was published on September 4, 2019.

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