How to capitalise on sports careers? I Timesport on the Beat

The sports careers of athletes are short compared to other Malaysians, which means they will have to capitalise on their commercial value while they are active. However, due to hectic training and competition schedules, it is almost impossible to deal with everything on their own. This week, Kubrina Dass, founder of Dass Sports Management, gives us a peek into the world of sports commercialisation and how we can improve in this fast-growing industry.